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The Development Prospects and Adverse Factors of the Home Appliance Glass Industry


The home appliance glass industry is a sub industry of the glass industry, gradually developing and growing with the application of glass in home appliances and the entry of various home appliance equipment into thousands of households. The industry has gone through a process of development from scratch and from small to large, and the product types of home appliance glass have also developed from single tempered glass and coated glass to diversified structural products.

The profit level of the home appliance glass industry is greatly influenced by the upstream and downstream industries. The following will take the glass door body as an example to elaborate. The main cost component of the glass door body is glass, which accounts for more than 30% of its total cost. China is the world's largest glass producer, with a rich variety of ordinary glass products, ranging from ordinary thickness to ultra-thin and ultra-thick, as well as new varieties such as online coating, self-cleaning, and ultra-white, providing ample supply.

Although national departments at all levels are actively guiding the flat glass industry to eliminate outdated production capacity and control overall production, the domestic flat glass industry is still in a stage of overcapacity. In recent years, the glass industry has experienced fierce competition due to structural overcapacity, resulting in a generally slow downward trend in prices, which will have a certain positive impact on the profit level of the home appliance glass industry.

The household appliance glass industry is in the deep processing link of the glass industry chain. Its core technology focuses on the glass deep processing link and the overall manufacturing process of the glass door body. The glass door body is usually a customized product, and its technical level is mainly reflected in the design, manufacturing and integration of the overall product. In the application process of terminal products, it is mainly reflected in the performance indicators such as heat insulation, heat preservation, radiance, etc.

At present, the technology in glass deep processing and door manufacturing in the home appliance glass industry is relatively mature, and its production requires specific processes and technologies. New entrants to the industry must have a certain level of technical expertise and possess corresponding technical talents. The manufacturing process of high-end and new glass door products is relatively complex, requiring relevant staff to have a high technical level from production to management to research and development. Therefore, there are high technical and talent barriers in the glass deep processing industry, especially in the field of new and high-end products.

At the same time, as the refrigerators, wine cabinets, and refrigerators equipped with glass door bodies are exported overseas and compete with foreign products, the relevant indicators of glass door bodies are further aligned with international standards. The production level and product quality of the entire industry in China are constantly improving.

Moreover, the market demand of the home appliance glass industry is also greatly influenced by the downstream home appliance industry. The expansion of the application field of home appliance glass products, the gradual shortening of the replacement cycle of home appliances, and the release of Chinese residents' consumption potential have provided favorable conditions for the growth of consumption such as wine cabinets and high-end refrigerators.

On the other hand, the positive data on home appliance exports has brought good news to the home appliance glass industry. In the past, due to the outbreak of the global financial crisis and the European debt crisis, the export situation of China's home appliance products was once very severe. Faced with the sluggish international market situation, the country has continuously introduced trade facilitation policies, coupled with the stable prices of raw materials, as well as the fierce competition in the international market and the rule of survival of the fittest, which have prompted enterprises to pay attention to the role of brands and change their business methods. Various favorable factors have led to the gradual recovery and steady development of China's home appliance industry exports.

While the development prospects of home appliance glass are promising, there are also several unfavorable factors that cannot be ignored:

1. Regional supply is difficult.

In terms of sales market, the sales of home appliance glass enterprises are usually concentrated in certain regions, with significant regional differences, which poses great difficulties for long-distance long-distance supply; In addition, well-known downstream manufacturers have high supply speed requirements and a zero inventory management model, which requires home appliance glass enterprises to configure warehouses locally for customers with high demand and conduct unified remote inventory management, in order to achieve rapid response to customer production needs.

2. The shortage of funds has become a bottleneck in the development of the industry.

Household appliance glass production enterprises usually face certain financial shortage pressure. On the one hand, the procurement of raw materials and product production process require a large amount of working capital. Enterprises in the industry generally purchase in advance and stock appropriately according to customer requirements, which occupies a large amount of funds; On the other hand, downstream customers are larger home appliance enterprises, which provide suppliers with longer payment periods or use bill settlement methods. Home appliance glass enterprises also need a certain period of time from product shipment to final receipt of customer payment, which creates financial pressure on the home appliance glass industry enterprises. In addition, with the development of the market, advantageous enterprises often need to invest more funds in the research and development and trial production of new products, and the shortage of funds has become a bottleneck for industry development.

3. The industry is facing structural problems, with low investment in high-end door body research and development.

Although there are many manufacturers in the home appliance glass industry, most of them have a single product structure, with products mainly at the mid to low end. There are only a few enterprises with high-end glass door body research and development and production capabilities, leading to intensified competition for mid to low end products in the industry and difficulty in forming a strong brand effect. In the context of fierce competition among home appliance manufacturers, constantly strengthening research and development investment, and developing new products, as an important upstream industry, home appliance glass enterprises need to continue to follow up.



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